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| Adrenaline |
| Kids illustrate how they enjoy a natural high - by participating in positive activities. |
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| Brandon Dickerson |
| These testimonials feature real kids sharing their personal experiences and why they have no room in their lives for drugs. |
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| Check Yourself |
| This campaign addresses teens who are familiar with drugs and their effects but are having doubts about the long-term manageability of substance abuse. The hope is to get teens to "hold up a mirror" and examine their own behavior. The message? You may be closer to harming yourself than you think. |
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| Ecstasy |
| This ad aims to educate those kids who perceive Ecstasy as harmless, that there are real consequences of use.
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| Ecstasy - Heird Family |
| This campaign aims to educate parents about the dangers of Ecstasy. |
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| Heroes |
| Parents have the power to keep their kids drug-free. |
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| Let Them Be Who They Are... But Ask |
| This campaign encourage's parents to allow their kids some freedom to express themselves as individuals, yet still know what they're up to. |
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| M.A.P. |
| Produced in conjunction with the Musicians Assistance Program (M.A.P.), these spots feature messages from hip hop, R&B, pop, rock, country and blues artists ranging from Chuck D to Meredith Brooks to Everclear, Mary J. Blige and more. |
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| Olympic |
| This campaign features Olympians from the 2001 Games engaging in their sport and speaking about how drugs have no place in their lives. |
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| Opportunity |
| Girls have more opportunities today than in the past. Don't blow it by using drugs. Opportunity, the anti-drug. |
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| Other Celebrity |
| Drug-free role models such as skateboard champ Andy MacDonald and tennis stars Venus and Serena Williams talk about being drug-free. |
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| Peyton Wilson |
| This campaign speaks to the impact that an individual's drug-use can have on other members of their family. |
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| Stand-Alone Commercials |
| Stand-Alone Commercials |
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| Two Brothers |
| You are a role model for your little brother--don't do anything you wouldn't want him to do. |
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| Wasted |
| "This series of print ads reminds teens that they waste many important things when they use drugs -- like love, dreams, friendship and money. Taking drugs can jeopardizes every aspect of one's life." |
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| What's Your Anti-Drug? |
| "Real kids across the country answered the question ""What's Your Anti-Drug?"" with one-word answers via mail or e-mail -- sharing with peers their reasons for staying drug free -- and resulting in this animated print and TV campaign." |
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| You Are Here |
| This campaign speaks to the issue of violating your parents trust and losing the freedom you've earned. |
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